Being noticed vs. being remembered

So today, my thoughts are about impressions, of ourselves and others. The things we notice, the things that catch our attention.  The things that remain with us.  This picture is an example - for those on the road and those in the plane, and while a funny example, shows what I believe to be true. That it isn't as much about being noticed that matters, it is more about being remembered.

Isn't that really why we write? To have an impact? Sure being noticed is nice to get us readers that will be interested in what we say, but really, what we want is for them to remember us. Or more correctly, what our words mean to them in their own lives.

I believe each writer has their own unique "signature", how they write, the words they use etc., and once you have found someone that reaches you, matches with your own receptors a relationship is formed, for however long it suits your needs.

I think this is why both writers and readers search for each other.  As a reader I search for "reliable" authors that consistently deliver what I am looking for at that moment. I go back to them again and again, for that certain feeling I get by reading their words, the way they say them and the concepts they explore.

Some are comforting as they are so similar, I can relax into their words.  Others stimulate and challenge me as they write things I want to learn about but haven't experienced and others because they have writings skills I do not currently possess.  Every time they meet my expectations those connections last and it becomes some sort of relationship.  They are my go to authors.

When my current favorites have nothing new out to devour, I begin a hesitant search for a new author to add to my library. To my life. That is where the real talent must rise.  I must admit for the most part it is their titles, their book jackets that I usually notice them and read their brief summary of what will follow inside.  But it is in the inside that is what will make me remember them.

But even that said, I believe there must be a balance because to be remembered, you do need to be noticed first.  So really one cannot exist without the other? Perhaps not an even 50/50 but they are both important.

What do you focus on? What do you spend your time on? Would you rather be noticed than remembered?